Finnish Tradition Meets American Tradition — Rex Ski Wax & The Birkie
Rex Ski Wax, in partnership with Pioneer Midwest, is proud to announce that we're the Presenting Sponsor of this year's American Birkebeiner!
Founded in 1952, Rex is a Finnish family-owned company with an uninterrupted 70+ year history in ski wax manufacturing, rooted in generations of Finnish winter sports tradition. Today, Rex is one of the world's leading ski wax manufacturers, continuously collaborating with the best national ski teams to develop new and even better formulas. We're particularly known for our race waxes, widely used across the Cross-Country Skiing World Cup by every leading team — with our race support crew traveling the globe each winter to test and service the world's fastest skiers.
That same passion for performance is why we're honored to bring our expertise to the Birkie — North America's premier Nordic ski marathon. For decades, the Birkie has drawn thousands of skiers to the trails of Northern Wisconsin, and anyone who's raced it, volunteered at it, or cheered from the sidelines knows it's so much more than a race. It's a celebration of Nordic skiing, community, tradition, and the pursuit of your best — values that mirror everything Rex stands for.
We're incredibly excited to be part of this iconic event and to support the skiers, volunteers, fans, and the entire Birkie community as Presenting Sponsor this year. From our workshop in Finland to the trails of Wisconsin, Rex is proud to help every skier reach their fastest, strongest, best self.
