In a besieged economy, the snow sports market is booming with $2.35 billion in sales representing a growth rate of approximately 13 percent over the same period last season.
The Nordic category has a growth rate of more than 30% in units and dollars across the market this season. Nordic unit sales have already surpassed last season’s sales by 11,500 skis, 6,000 boots, 6,000 bindings, and 6,000 poles. Total sales of Nordic equipment have reached $27.2 million through January surpassing last season’s total by more than $3.5 million.
Nordic equipment, including skis, boots, bindings and poles, sold through speciality shops increased 31% in units and in dollars.