The German Ski Association (Deutscher Skiverband - DSV) has sold its TV rights to Infront Sports & Media for the upcoming four seasons. The new agreement includes DSV’s worldwide media rights to all FIS World Cup events including the Alpine and Nordic disciplines, Freestyle and Snowboard as well as other DSV events such as the Biathlon World Team Challenge at the Schalke stadium. The exclusive agreement is effective from the start of the 2007/08 season through the 2010/11 season. The details regarding price were not revealed.
Alfons Hörmann, DSV President, said: “This agreement demonstrates the great appeal and value of DSV’s skiing properties. It will allow us to develop the sport to an even higher level and - at the same time - continue to reach the commercial targets outlined in our strategy. Infront is the ideal professional partner for us, with a proven track record in international skiing.”
The agreement was negotiated by Infront Sports & Media and its Milan-based subsidiary Infront Italy (formerly Media Partners). The Infront Group is the commercial partner of 19 National Ski Associations as well as several local organizing committees.
[So does this mean we'll somehow get better cross country ski coverage in the US, either on TV or across the Internet??? - Mike Muha]