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US Ski Team Partners with Little Hotties, Yaktrax

Wed, Jun  24, 2009 - By US Ski Team

RESEARCH PARK TRIANGLE, NC (June 18) - Implus Footcare knows extreme conditions require top performance equipment. As the U.S. Ski Team and U.S. Snowboarding begins its training for next season, the U.S. Ski and Snowboard Association (USSA) has named Implus Footcare family brands Little Hotties and Yaktrax as official supplier partners.

Little Hotties, a leading provider of hand, body and toe warmers, will provide the athletes, volunteers, media and support staff with products as the exclusive supplier of hand and foot warmer products. In addition, Yaktrax, a unique winter traction device, will serve as the exclusive ice traction supplier, providing traction and stability on snow and ice to all athletes and support staff. Both companies will benefit from a strong marketing presence at USSA events.

“Winter athletes and spectators are forced to compete in extremely cold and icy conditions,” said Todd Vore, president of Implus Footcare. “Little Hotties and Yaktrax are necessary winter accessories that return the focus to the sport and not the cold environment. We are proud to do our part in helping them bring home the gold!”

"Little Hotties and Yaktrax are a welcome addition to the Team", said Ted Morris, vice president of sales and marketing for the Team. "We are excited to partner with Little Hotties and Yaktrax as we launch into the Olympic season and beyond."

Little Hotties are 100% natural warming products providing 8-10 hours of immediate, on-demand heat. The product is activated by air and is shaped for use on toes, feet, hands and torso. The company became a part of the Implus Footcare brand family in January 2009.

YAKTRAX® ice traction devices stretch over everything from casual walking shoes to winter boots. Once in place, a grid of skidlock steel coils gives users traction similar to bare ground on hard-pack snow and ice. When walking, hundreds of edges bite into snow and ice, providing stability and grip in all directions.

For more information on Little Hotties Warmers, Yaktrax or Implus Footcare’s other brand families, visit www.implus.com or call 800.446.7587.

About Implus Footcare LLC
Headquartered in North Carolina’s Research Triangle Park, Implus is an innovative leader in the “below the ankle” categories of insoles, performance socks, shoe laces and shoe care.  Implus’ brands include Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls® and Sof Comfort®, and are distributed in over 50,000 retail outlets across North America and in 65 countries worldwide. For more information, please visit www.implus.com or call 800.446.7587.